A natural metropolis of southeast Moravia, a statutory city, university seat and center of the Zlín Region - all this is today's Zlín. The city became world famous at the beginning of the 20th century thanks to Bata shoe factories, which later carried the name Svit.
It's also famous for its unique functionalist architecture and the dynamic rate of growth over the past ten years.
The character of Zlín has been formed since the beginning of the 1990s - the city of entrepreneurs. After the Velvet Revolution a number of companies gained a crucial position within the framework of the Czech industry, and their representatives began to successfully do business on foreign markets, which hadn't been previously accessible.
Zlín built its seat and surroundings towards machine production, rubber and plastics industry and several dozens of shoe manufacturers. Zlín's industrial production was naturally concentrated around the extensive industrial zone of the former Bata factories.
In 2001 a new industrial zone emerged on the east side of the city, which is being filled by both domestic and foreign investors involved in the development and production of household appliances, automobile industry components, plastics manufacture, metal machining and the food industry.
Zlín remains open to new investment offers and interest by new entrepreneurs that will find both business partners and a qualified work force, important for development and production.
Zlín's Tomáš Baťa University trains managers and specialists mainly in technological and economic fields. The specific training offered by high schools includes construction, machining, chemistry, electrical technology and economics. Zlín is the seat of traditional development and research institutes and workplaces of which many have become famous throughout the world.